Graphic Design & High Resolution Print Design
Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously.
Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions.
Common uses of graphic design include:
- Corporate design: logos and branding;
- Editorial design: magazines, newspapers and books;
- Wayfinding or environmental design;
- Advertising; digital banners and newsletters;
- Web design;
- Communication design: digital flyers, newsletters;
- Product packaging and signage.;
Print design, a subset of graphic design, is a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform. A design can be considered print design if its final form was created through an imprint made by the impact of a stamp, seal, or dye on the surface of the paper.
Print design remains prevalent in society through all forms of communicative design. A short list of print design's uses today includes:
- Book covers;
- Book design and layout;
- Business cards;
- Music album covers;
- Packaging labels;
- Physical banners;
- Shopping bags;
- Sublimation printing for clothes and accessories.
There are obviously more applications to print design thus feel free to contact us for inquiries and additional information.
What Is the Difference Between Graphic Design for the Web and for Printing?
For printing design such as business cards and physical (hard copies) music album covers for example, your art needs to be a 300 dpi (dots per inch) high-resolution ai, eps, jpg, pdf or tif files, just to name those types. An ai, eps or pdf format is common for logos.
For web purposes the dpi is usually 72 for quick displaying and rendering thus minimizing the loading time of a web page.